One of my biggest complaints with entertainment journalists is their inability to put numbers into perspective. Last year, it drove me nuts to continually read in Associated Press new stories that Blu-ray would be the next generation format winner. At the time the statements were being made, no numbers ever truly supported that line of thinking (other than those supplied by the Blu-ray’s PR department). Even when netflix was commenting that the customer demand for HD and Blu-Ray titles was about 50/50, journalists couldn’t stop from reporting that Blu-ray was going to win, with no reasons given. While preparing for the on-slaught of stories about how this year’s summer box office totals is down from last year, something else caught me off guard: the supposed impact that the release of Grand Theft Auto IV would have on the film world.
Available to consumers on April 29th, Grand Theft Auto IV earned over $500 million during its first week on the market. As numerous agencies and publications have reported, this sum was more than any movie had earned in its first week in theaters. Pirates of the Caribbean: At World’s End (Pirates) came the closest to achieving this number and it took a little over a week to hit it. The stories would often go on to quote Take-Two Games’ chairman saying something to the effect that Grand Theft Auto IV’s release marked a new standard for the entertainment world.
The point of the stories, though never explicit, was certainly clear. Namely: Oh my God! Hollywood is now playing second fiddle to the video game industry! Is the film industry on the outs?!
It wouldn’t bother me if this was actually the case—which it most certainly is not—but the misrepresentation of numbers in these stories to even suggest this line of thinking is almost journalistically negligent.
Since Piratesis the fastest movie ever to hit $500 million worldwide, the wire services like to use it as a comparison to Grand Theft Auto IV. Both products earned $500 million worldwide in a very short time. Grand Theft Auto IV did it in a week. Variety reported that Piratesdid $404 million worldwide in six days, so that puts it slightly behind Grand Theft Auto IV. The main difference though? The average price of a copy of Grand Theft Auto IV sold for $83. The average price of a ticket for Pirates? $6.30*.
So, while the end cash may be roughly the same, Pirates had almost 80 million customers, Grand Theft Auto IV 6 million. Yet, this isn’t mentioned anywhere.
If we assume that Grand Theft Auto IV ends up with an $950 million cumulative take, one that is in the vicinity of Pirates’own take, that wouldn’t even put Grand Theft Auto into the top five grossing movies of all time.
Yup, Hollywood is almost through.
* I arrived at the $6.30 figure by taking 2003’s average global ticket price, $5.20, and applying the same 5% increase that was shown from 2002-20003, to each year forward. Thusly making the average global movie ticket price at about $6.30.
We Are Now Officially Innovation Experts
Stumped? gets a lot of somewhat random press releases hyping everything from upcoming theatrical and DVD releases (which makes sense) to information about the George Foreman grill, Seattle art gallery openings and the New Mexico tourism industry. PR people see that we're an entertainment magazine and add us to their e-mail blast lists. It's not a big deal. Every once in a while though, we get a pitch or a press release that blows us away with its quizzical nature or downright stupidity (like the ones we get from syndicates offering us columns for senior readers). We recently received a press release promoting a book called The Seeker in Forever that caught us by surprise.
The author of The Seeker in Forever was being sold to us as "an EXPERT SOURCE on the subjects of INNOVATION and SHOWMANSHIP IN BUSINESS" (caps courtesy of the publicist). This provided us with much to discuss; how exactly does one become an expert on innovation? And what does that even mean? It almost got us to request a copy of The Seeker in Forever so that we could learn. It was then that we noticed another tidbit of information that we had missed in our first glance over the press release: the expert source on innovation had written a fictional book. According to the press release, The Seeker in Forever is the kind of fiction that "contains valuable, practical lessons on the uses of innovation and of 'showmanship in business'." (Gratuitous repetition of the phrases innovation and showmanship in business again courtesy of the publicist).
All of this is merely a lengthy explanation for how we at Stumped? decided that we are now all officially INNOVATION EXPERTS. (Caps my own). Step one: labeling yourself an innovation expert. Step two: see step one.
"I'm Trying to Get My Black Bruce Willis On."
My favorite story of the week comes courtesy of a quote from famed rapper/fashion designer/name changer, Sean Combs. Even though Time Magazine valued Combs' worth at more than $300 million in 2006, Combs isn't happy simply being a well-respected music producer, multi millionaire and a noted ladies man. No, he wants more. He wants to act. Combs has shown up in a number of films, most notably Monster's Ball (pictured) and Made, but he hasn't starred in anything... yet. Combs' eye is on the prize however and he is, as he told E! this week, "trying to get my black Bruce Willis on." No one quite knows what to make of this statement. Was Combs going for alliteration? Is he a big fan of Die Hard? Is he going to spend ten years and hundreds of thousands of studio dollars hiding the fact that he's losing his hair? Only time will tell. And I, for one, am genuinely looking forward to finding out, if only so that I can learn how to get my white male Toni Morrison on.
If you thought the Bush administration was a less than reliable source of information, wait until you get a load of personal publicists. Here is the situation: $20 million man, Adam Sandler, is presently shooting a film for Walt Disney Pictures called Bedtime Stories. Sandler also enjoys playing basketball. During a break in filming on Bedtime Stories, Sandler endulged his basketball jones and, during play, managed to break his ankle.
This seems like it might pose a problem for Disney and the production of the film itself. There is no conceivable way that I can fathom where having a film’s lead actor on crutches, unable to walk would not hurt things. See photo of Sandler in cast here. Even on My Left Foot this might have caused havoc. However, according to Sandler’s representative, and I quote, "the injury will not affect production". Not one bit. Moving forward…